Lori Gerdts, Vice President/Creative Director

B.A. Art & Design; Minor: Journalism, Iowa State University

Member of our team since 1995, bringing amazing passion, insight and intelligence to her design and photo art direction. (And don't even get us started on her cheesecake.) Lori brings the rare combination of culinary expertise and incredible intuition to every project she touches.

Work Life Before IN:

Graphic Designer, Rochester Post Bulletin; several glamorous jobs in the foodservice industry that taught her the difference between shallots, leeks, ramps and onions.

Interesting tidbits about Lori
How did you get interested in your current line of work?
I've been passionate about food and art for as long as my memories take me. I was the only pre-schooler who could crack an egg successfully, just ask Jennifer Brower! Baking and Visual Arts were my purple ribbon categories at the fair each year.

What strengths or unique talents do you bring to IN?
I love food, I love designing and I love to work!

What is your favorite kind of pizza?
Authentic Italian Sausage, Mushrooms and Fresh Basil...extra saucy, please!

What is the worst food you've ever eaten?
Ahi gone bad atop salad greens garnished with a soiled Band-Aid.

If you could be a superhero, what would you want your superpowers to be?
Poof! Deteriorating deck replaced with a gourmet kitchen.

What is your favorite song to karaoke?
Did Anita throw this question in?