Case Study

Howlin’ Coyote Rebrand & Product Launch:

OBJECTIVE: Convert operators from a soon-to-be phased-out line to a new brand and selection of fresh Mexican grill products.

APPROACH: Refreshed an existing retail corporate equity to reflect the premium quality of the foodservice products. Created a brochure with tantalizing food photography and supported launch with trade advertising.

RESULT: Achieved substantial levels of conversions, better positioning company for eventual phase-out of previous brand.