Case Study

General Mills College and University Bike Promotion:

OBJECTIVE: To increase General Mills’ cereal sales and board plan participation at top C&U operations.

APPROACH: Since research has shown social responsibility to be an important issue for both students and college foodservice operators, we leveraged that insight into the look and feel of the creative. We developed a brochure for operator sell-in and electronic, customizable posters for pull-through at the student level.

RESULT: Early promotion sell-in has received positive operator feedback since it aligns well with their campus “green” efforts.