Case Study

Ecolab Trade Advertising Campaign:

OBJECTIVE: To personalize Ecolab’s image with foodservice operators through a new foray into trade advertising.

APPROACH: Each ad utilized operator or customer images, with the copy conveying how Ecolab could solve a particular issue so they could focus on other responsibilities.

RESULT: According to ADInsite™ Research, the ad tested over-indexed on stopping power, with 64% of respondents indicating they would visit Ecolab’s website for
further information.