The foodservice marketing agency serving up smart strategy and delicious creative.

Grounded in insight and fueled by creative thinking, for over three decades we’ve guided foodservice brands through launches, redesigns, and everything in between. Now let’s chart what’s next for yours.

Featured Case study

BakeMark Brand Transformation

We dug deep to determine this industry-leader’s authentic, ownable brand position and voice. Then we brought those characteristics to life everywhere they have a presence.

See the Work

We’re a team of passionate, food-centric individuals who thrive on collaboration, innovation, and the relentless pursuit of excellence.

Get to Know Us

Nourishing Our Communities

Every year we give back 5% of our profits to hunger-relief efforts in our community. As a contributor to the food industry, we consider it our responsibility to help alleviate food insecurity.

Discover More

Industry Insights: Be in the know

In Food Marketing & Design Celebrates 30 Years as Minnesota Leader in B2B Foodservice Marketing

Alyssa, Lori & Betsy - laughing and smiling

30 Lessons From My 30 Years at IN Food

5 Takeaways From the NACS Show 2025

For 20 years, we’ve been building a community and network of food industry professionals to collaborate, connect with and leverage to expand our capabilities.

Details + schedule

A sample of our partner brands

With IN Food, I never have to worry about missing a deadline or making sure they are staying on track. They take away the worry so I can spend my time in other areas of my business.

Associate Channel Marketing Manager, General Mills Convenience & Foodservice

From paid/trade media, social media, consumer campaigns, leads, impressions, clickthrough, and industry recognition — IN Food is doing an incredible job for us.

Vice President, Foodservice Marketing and Data Analytics, Ruiz Foodservice

IN Food delivers items on time and are extremely responsive. They go above and beyond in making sure they communicate back with all pertinent information.

Digital Marketing Manager, BakeMark